Meanwhile, in the States, major retailers like Wal-Mart and Kmart stopped selling The Fat Of The Land after The National Organisation of Women, a US-based influential feminist organisation, called for Smack My Bitch Up to be banned. So they restricted its airplay to a minimum and generally used a lyric-free remix when they did play it. But on the other, they were cautious of a song that some, wrongly, believed to be about beating up women. The BBC were in a bind: on the one hand they were attempting to shed their fusty image and so needed to keep up with dance culture. “We were using an absurd lyric to get people’s attention to push a point further,” says Howlett. The Prodigy, then, were fully aware that their decision to release the song as a single in November would cause trouble. However much the band’s fans took it the same way as Howlett intended it, very few of his critics were inclined to agree. The Prodigy's Keith Flint in 1997 and right, the artwork for 'The Fat Of The Land' (Image credit: Jon Super/Redferns)
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